Is ITS Dead? Long live ITS!

Lee Woodcock | 09 May 2014 | Comments

This could be considered by some as quite a radical question, particularly, for those that are like me that have been involved in the sector for many years! So, is asking this question a bit like career suicide?

It is quite clear that ITS as a sector has had a challenging few years, and I would argue this was in part was of its own making, we have struggled for too long to explain the benefits and outcomes that ITS can deliver.

That said we are now seeing some growth return and technology is key to some solutions e.g. Smart Motorways, but is this recognised across the board? It still feels that we haven’t learnt the lessons from the past and we run the risk as a sector of not fully realising our potential

I am still passionate about ITS, it needs to punch its weight, be recognised for the value it can add but it needs to change. There needs to be a stronger connection between the role of technology as an enabler across the modes of transport and a focus on the customer experience underpinned by a discipline of formal behavioural change techniques.

There is an opportunity ahead of the ITS sector in the context of Intelligent Mobility, and whilst Intelligent Mobility is not ITS, ITS does have a key role to play.

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