Atkins’ Olympic Park film wins international award at BAFTA - 19 October 2012
Atkins’ film ‘Park Voices’ which tells the story of the Olympic Park transformation through the virtual eyes of elements such as the River Lee and ‘Rick’ the recycled brick has won a major new international film award presented at BAFTA in London last night.
The film was produced in partnership with local film-makers and actors from Hackney, one of London’s East End councils which will be responsible for managing the Park from 2013. It was created to appeal to a broad cross-section of the public with a particular focus on use as an educational tool.
It was named ‘Environment film 2012’ in the tv/e (television for the environment) corporate sustainability awards. This is the first time the awards have been run and they attracted entries from some of the world’s biggest companies including Astra Zeneca, KPMG and Bloomberg.
The award judges said: “We were really impressed with this film. We saw it as highly creative and topical and thought that it really bought the London 2012 main venue in Stratford to life. It provided excellent information in terms of sustainability and legacy.”
Atkins’ Group PR director, Trudy Warrender, said: “We decided that we needed to create a film that would showcase the engineering effort spent on the Olympic Park in a way that engaged the broadest audience.
“It meant we had to step away from the normal corporate-style film but by using local creative film-makers we achieved that and we are now looking to engage with general audiences and offering it to schools.”
The film charts the changes on the Park through the virtual eyes of characters such as ‘Breeze’, ‘Soil’, ‘River’ and ‘Tree’, underlining the clever and sustainable engineering and design techniques the Atkins’ project team used.
It demonstrates how Atkins helped to bring about monumental change on the Park, taking it from a polluted and under-used industrial zone into a world class venue for the London 2012 Games.
The film can be viewed by visiting this link: http://www.youtube.com/user/wsatkinsplc.
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The tv/e Awards
tv/e (www.tve.org) has worked with partners worldwide for over 27 years to make and distribute films which inspire change. This year tv/e launched its first corporate sustainability film awards to acknowledge the invaluable work carried out by companies worldwide to enhance sustainability. They encouraged companies globally to use the most popular of media – film and animation - to share best practice on their corporate sustainability initiatives.
Atkins (www.atkinsglobal.com) is one of the world's leading engineering and design consultancies*, employing some 17,420 people across the UK, North America, Middle East, Asia Pacific and Europe. It has the breadth and depth of expertise to plan, design and enable some of the world's most technically challenging and time critical infrastructure projects.
*It is the largest engineering consultancy in the UK (New Civil Engineer Consultants File 2012) and the 13th largest global design firm (Engineering News-Record 2011).
Recent projects include:
- Providing architecture, civil and structural engineering and construction supervision services for the Arabic themed Wild Wadi Water Park in Dubai;
- Various engineering and architecture services for the Burj Al Arab hotel, which is widely considered a symbol of modern Dubai;
- Architecture design and masterplanning for the Oasis of the Seas Cruise Liner which offers guests a broad spectrum of entertainment and experience;
- High profile transport planning and urban design – our innovative scheme to deliver a diagonal crossing at Oxford Circus in London, UK, has helped tackle the problem of pedestrian crowding;
- Multi-year architecture-engineering construction management services for the US National Park Service, including projects such as rehabilitation of the Furnace Creek Visitor Center and Administrative Complex at California’s Death Valley to meet the US Green Building Council’s Leadership in Energy and Environmental Design Gold certification standards;
- Water and environmental projects – critical programme management of storm protection works in the wake of Hurricane Katrina in New Orleans and Southern Louisiana in North America, providing expertise in coastal restoration, engineering, environmental and GIS support to rebuild defenses and protect habitats.
Atkins was named among The Sunday Times 25 Best Big Companies to Work For 2011, won Consultancy of the Year in the CIBSE Low Carbon Performance Awards 2010, received the first ever certification of the Carbon Trust Standard awarded to an engineering consultancy in the construction sector, and was included in The Times Top 50 Employers for Women 2011 and The Times Top 100 Graduate Employers 2010. Atkins was also construction and civil engineering sector winner for the fifth consecutive year in the Target National Graduate Recruitment Awards 2010 and was awarded a RoSPA Gold Award 2011 for excellence in control of health and safety in the workplace.
Atkins is the official engineering design services provider for the London 2012 Olympic and Paralympic Games.